Our Philosophy

We believe that every Brand has a story, and that every story is comprised of four elements:

• Setting—the carefully described environment in which the story occurs (market and competitive understanding)
• Theme—the profound idea that starts the storyline in motion (positioning)
• Characters—the engaging personalities that grip your attention (intriguing creative)
• Dialogue—the sparkling conversation that brings the story to life (motivating messages)

Just as Aristotle discovered a fifth element which permeated the elements of matter, there is a fifth element that permeates the elements of a Brand’s story…the quintessential storyteller.

As the quintessential storyteller, 5ifth element creates clearly defined and well-developed plots, incorporates vivid words, pictures, sounds, and rhythm and tailors the story appropriately to each audience. All the while, we are faithful to the source, communicating a strong and unified message.

After all, success rests on how well we help you create and tell your Brand’s story. Together, we will make your Brand…

the book they can’t put down
the movie they want to see again
the conversation they don’t want to end!